During promotions, demo days or events in general, the consumer meets the brand face-to-face
Better organization and management of these meetings is a must to recruit new potential customers
, reinforce relation
with existing ones, introduce new products
or strengthen brand position
Demo days and in-store promotion
Target Italia is the perfect partner to plan and implement store promotion events
We can support our customers straight from activity budget allocation step,
thanks to our campaign management I.T. service that allows the planning of the number of promotional days needed and to distribute them amongst the different retail chains single stores.
Target Italia supports its customers in defining promoter selection
criteria and their recruitment
, depending on planned activities and goals; we identify the best communication materials
and most appropriate POP and we arrange the set-up of the areas
where the activity takes place. We also define promoter clothing and possible gadgets and give-aways.
The process is integrated with the logistics management
of marketing materials: knowledge of channel and outlets dynamics allows for optimal quantities definition. Enough to carry-out demonstration days, avoiding waste and ensuring availability.
Target Italia shares results with its customers in real time thanks to daily reports
timely submitted by our own personnel.
We plan and coordinate individual events, promotional tours and street marketing actions, in addition to presence in trade fairs or educational events.
We involve final consumers or sales forces, taking care of every single aspect of the organization: budget checks, detail set-up, room catering, administrative support and entertainment planning.