A promotional campaign or even a successful incentive must be in line with the image of the brand, with communication and marketing targets and with the company action plan.
Target Italia can help define and implement its customers’ promotional actions, both consumer and trade, and we can successfully engage your target audience both off line and on line.
We support our customers from the very beginning, even during the definition of optimal level of investment, and provide strategic and operational support in order devise the best mechanics, prizes, language and communication tools consistent with our customers target and their philosophy.
We devise and implement contests and prize competitions, cash back programmes, promotional websites and virtual communities that integrate training, incentives and gamification.
Incentive and web communities
Trade and sales force incentives, both direct and indirect, represent a key marketing tool to support the achievement of high-performance in terms of motivation and sales.
We develop off-line and on-line incentive programmes, on web platforms that facilitate people involvement by associating product information to games and contests.
Target Italia takes care of site creation, content management, relationship with users and supplies customer with detailed reporting and analyses.
Reward the consumer
Consumer promotional activities constitute a fundamental marketing tool in order to influence purchasing behaviour, encourage the trial or re-purchase of a new product or, support brand awareness or generate it.
They also make it possible to reach specific targets in a short period of time, guaranteeing a high ROI.
A successful prize contest should fully satisfy the final consumer in order to increase brand credibility.
Target Italia deals with all stages of the promotional activity: legal checks, drafting and defining contest rules, presenting the necessary documentation to the authorities, prize selection and management, contestant relations and PR communication.
Up to date technical knowledge of operational modes and current legislation make Target Italia an invaluable support for multinational companies wanting to “localize” their guidelines and strategies, in addition to providing an excellent service while co-ordinating and monitoring activities at an international level.