SHOPPER EXPERIENCE
Milan Design Week: ASUS presents Authentic Beauty
CLIENT: ASUS
Milan Design Week is not only an opportunity to showcase the latest in interior and living room design but also an important event to present brand novelties.
• Scope of work
ASUS wanted to take advantage of high media exposure days, such as DesignWeek, to showcase advances in the world of technology. The aim was to convey the authentic beauty that distinguishes all the brand’s products in a futuristic exhibition space with significant emotional impact.
• La nostra soluzione
Target supported ASUS with the event “Authentic Beauty”, involving carefully selected hostesses and stewards to accompany visitors through a multi-sensory journey, discovering the wide range of ASUS-signed solutions.
Passwords: Reveal, Enjoy, Feel, Touch, Share.
