FIELD FORCE
Sales outsourcing: a strategic model for retail
CLIENT: LOGITECH
Field Force projects ensure that brands maximize Sell-Out and increase Brand Awareness. Building a lasting relationship with the channel is essential to ensure constant availability and visibility of the product on the shelf and to guarantee the best customer experience to the shopper.
• Scope of work
Become the undisputed leader in the world of PC accessories.
Guarantee product availability, maximize Sell-In, Sell-out and implement promotional programs locally.
• Our solution
An agile and flexible approach that guarantees the supervision of the points of sale by a specialized team of senior figures, with a strong knowledge of the channel and market dynamics, who work on behalf of the customer and establish lasting relationships with the point of sale, at in order to guarantee the achievement of the set objectives.
